Franchise Launch Success

From accomplished manager to $1M business owner!

Andrew was an accomplished manager who became a business owner by buying into a franchise business of his own. I had the honor of getting to be his trainer as he launched his new business in a new market in an industry he knew well. He had managed such a branch but had never been the owner.

We worked together to set him up with his first customers—teaching him sales and helping him establish services to those first customers. We trained and onboarded his first employees together. The result was that he was the Rookie of the Year and the fastest franchisee to $1M.

Case Study: From Accomplished Manager to Award-Winning Business Owner

Client: Andrew, Franchise Owner
Industry: Service Franchise
Challenge: Transitioning from branch manager to first-time business owner

BACKGROUND

Andrew had built an impressive career as a manager, successfully running a branch for a well-known service franchise. While he knew the industry inside and out, he had never taken on the role of owner. When the opportunity came to buy into his own franchise and launch in a new market, Andrew faced an exciting—but challenging—transition.

THE CHALLENGE

As a manager, Andrew excelled at operations and leadership. But as an owner, he was now responsible for:

Building his own customer base from scratch.
Selling services directly, rather than inheriting established clients.
Hiring, training, and onboarding his very first employees.
Balancing the demands of ownership—strategy, finance, sales, and people management—simultaneously.

Andrew needed a trusted guide to help bridge the gap between management experience and entrepreneurial success.

THE APPROACH

As his trainer and coach, I partnered with Andrew to accelerate his launch and establish strong business foundations. Together, we:

1. Secured His First Customers – I coached Andrew on sales conversations, prospecting strategies, and customer relationship building, helping him turn early prospects into paying clients.

2. Delivered Quality Service – We focused on consistent, high-quality execution to build trust and create referral opportunities.

3. Built His Team – I worked with Andrew to recruit, train, and onboard his first employees, ensuring they could deliver services to the company’s standards from day one.

4. Shifted His Mindset – Through ongoing coaching, Andrew learned to think like an owner—balancing short-term execution with long-term growth.

RESULTS

Andrew’s results were nothing short of remarkable:

Named Rookie of the Year for his franchise network.
Became the fastest franchisee to reach $1M in revenue.
Built a strong foundation of customers and employees in a brand-new market.

CONCLUSION

Andrew’s story highlights the power of combining prior industry experience with targeted coaching and support. By equipping him with sales skills, leadership tools, and a growth-oriented mindset, we transformed an accomplished manager into an award-winning business owner.

His success shows what’s possible when expertise meets ownership—and when the right support is in place from the start.

Book A Consultation

About Julie McAdoo

Better business, higher revenue, more conversions.

My goal is straightforward – to help serious business owners generate more clients, close more sales, and increase their overall revenue and profits quickly and inexpensively.

If you’re interested in adding an extra $500,000 to your bottom-line revenue over the next 12 months without selling more time for money, I can help you.

I specialize in sales and marketing for small business owners. Over the years, I’ve developed a keen understanding of the complex issues facing small business owners in the type of volatile economy we have today.

My experience has helped me develop skills to educate business owners quickly and effectively to successfully apply the right strategies in the correct order, allowing them to grow their business to its maximum capacity.

Quick Links

Contact Us

Exsum Group LLC

Main, Salem NH 03079

(603) 471-4975

Legal

Terms & Conditions