When I met John, he owned a solid service business with reliable repeat revenue month over month. He was a savvy business owner and operated from a very strong cash position. John, however wanted to grow much bigger than he was in a market he was sure could support that growth. After 8 years he could never break the ceiling of $20K/month. He would climb past that mark and then tumble back down below it. After we worked together on policies and procedures, his sales began to grow and his attrition began to shrink! Within a few more years he had grown well beyond that $20K/month mark to more than $80K/month making him a $1M business.  

Here’s a compelling case study draft based on John’s story. I’ll keep it in the same style as the one we did for Andrew so you can build a matching collection of success stories.